Brand identity: National Archives of Australia
Objective
Increase visitors numbers with a fresh brand positioning and visual identity.
The disappearance of Australian Prime Minister, Harold Holt — a narrator’s voice introduces the story.
Process
Complete brand audit across print, digital & exhibitions
Collaborative workshops with National Archive staff & visitors
Australian historical moments introduced as personal stories
Results
New positioning ‘Your story, our history’
New visual identity brings facts from the Archive to the foreground of every piece of communication as relatable, personal ‘stories’
Roll out of visual identity system across signage, exhibitions and collateral (print & digital )
Comprehensive brand style guidelines for the Archive’s in-house designers
Visitor numbers grew by 12% in the year following completion of the new identity