NATIONAL ARCHIVES OF AUSTRALIA Brand IDENTITY
Art direction, design and artwork
This visual identity uses each piece of communication to embody the new Archives’ positioning tag line: ‘Your story, our history’. A fact from the Archives collection is brought to the fore to engage their audience in the thousands of stories held within the Archives.
The visual identity is integrated throughout the Archives’ printed communications, signage, exhibitions, advertising and online presence.
Created at RhodesWingrove.
Outdoor banners double as signage in the new visual identity created for the National Archives.