Glass: Creative direction + design, Campaign: Design

A new glass design for Budweiser raised it to the premium competitors such as Stella. The new glass was launched with an in-pub counter stand and beer mat, which aligned with the brand’s King of Beers tag line.

The glass was such a success it was rolled out across the UK, Ireland and Germany with a distribution of over 4 million.

Created at Target Marketing, Dublin.

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