BUDWEISER (EUROPE)
Glass: Creative direction + design, Campaign: Design
A new glass design for Budweiser raised it to the premium competitors such as Stella. The new glass was launched with an in-pub counter stand and beer mat, which aligned with the brand’s King of Beers tag line.
The glass was such a success it was rolled out across the UK, Ireland and Germany with a distribution of over 4 million.
Created at Target Marketing, Dublin.
