National Library of Australia

NATIONAL LIBRARY OF AUSTRALIA: Brand identity

Creative direction + brand guidelines design

This new visual identity for the National Library hinges on showcasing the Library’s extensive image collection. Classic typography draws upon the heritage aspects, whilst the angled yellow accent (inspired by a page turn) incorporates a bright, contemporary edge. The identity was rolled out across print collateral, TVCs, online, including a launch advertising campaign ‘Thinkers Wanted’.

Created at Wingrove Design.

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